Designed for Scanning
Your home page is like your face, it sets the first impression with your customer. Your home page should include a mixture of graphics and content, with a limited amount of lengthy text because people want to first scan before actually reading anything.
2 Pages in Length
A home page should be longer than 1 page so that you have enough room for a few images at the top and lots of links to more information as the customer scrolls down. A home page should also be shorter than 3 pages, unless you have several well defined sections so that the customer doesn’t get confused when trying to understand the difference between sections of information. Therefore, a good page length is 2 pages.
Explain - Why They Need Your Product
A home page needs to clearly articulate, in both image and text, why customer need your product. This is a no-brainer, but should be one of the first things you think about. Because visitors are scanners, images are better at communicating your first impression, followed by text heading and section titles.
Explain - Why You Offer the Indisputable Best Value
You need to tell your customer early and offend that you are the best in the business. Ask yourself what are your competitive advantages, your history and your experience – and tell your customers in captivating words like section headers or titles.
Customers are primary looking for convenience, affordability, customer satisfaction, and training & support. A few of the popular ways to provide this information is with; product reviews, free demos, testimonials, competition comparison tables, safety guides, cost comparisons, online training and special reports.
Links
Links to more information is best for scanning, but it's also important to organize your links into cohesive sections with strong titles. Content is king, as they say, but you have to help guide your customers to easily find what they are looking for. To optimize how you organize your links, it is very useful to use a service like ‘Google Analytics’ to track what links are getting clicked on.